Team + Contact

Meet the Team

Making magic happen every day.

Through 10+ years in business, we have curated a dynamic roster of experienced experts and coaches. Click here* to learn more about our roster of executive coaches and experts.

Jen SpencerJen Spencer // Founder, President + CEO

Jen is passionate about developing new generations of outstanding executives. In 2007, after working in advertising and seeing the unique challenges facing busy, creative leaders, she leveraged her entrepreneurial background and founded Jen Spencer Coaches. In 2013, she rebranded as The Creative Executive and built The Creative Executive Method®.

In addition to managing the operations and finances of The Creative Executive, Jen drives the company’s relationship building and strategic decision-making. She supports her team of executive coaches with vision, agile leadership, and a growth mindset. Recently, they seamlessly pivoted to an all-virtual services model and have received outstanding client feedback.

Jen believes in being an active member of the creative community, and she launched and curated the first years of TEDxAustin as a co-executive producer. She has also presented at SXSW and CreativeMornings Austin , and served on the programming committee for Culturati Summit .

A native Texan who has lived all over the United States, Jen currently lives in Austin with her husband, an advertising creative director, and their son. She received her B.A. in sociology and women’s studies from Boston College, and holds certifications from Leadership Circle Profile , Results Coaching Systems (now The Neuroleadership Group) and Team Coaching International .

Lauren RussoLauren Russo // Managing Director, Coach Team Lead / Executive Coach

Lauren has created powerful results for organizations of all sizes and with diverse business needs. She has been coaching executives since 2013 and specializes in leadership development experiences that deliver tangible outcomes based on assessed areas of need. Recently, she has helped clients at Capital One, Indeed, and Bazaarvoice.

Lauren’s favorite tools include 360 assessments, self-evaluation, Myers Briggs, Kolbe, VIA Strengthsfinder, and Development Action Plans. She helps her clients improve their goal-setting, proactive decision-making, time and project management, accountability, mindset, relationship building, and communication skills. Lauren also facilitates strategic planning sessions, builds mentorship programs, and develops leadership guides for her clients.

Her approach is based on the Martha Beck Life Coaching Training Program , where she was certified in 2013. During 200+ training hours, she mastered an arsenal of tools, including positive psychology, thought work, and mind-body practices. Lauren is also certified in Leadership Circle Profile and is an accomplished employee mentor for clients of The Creative Executive.

A native of Virginia, Lauren now lives in Austin. Outside of work, Lauren is passionate about civic engagement and has volunteered with Girls Empowerment Network, Indivisible TX-25, numerous local, state, and national political campaigns, and a domestic violence crisis hotline.

Andi BeiermanAndi Beierman // Account Project Manager

Andi Beierman draws on her tenacity, resourcefulness, and eye for detail and design to maintain The Creative Executive’s superior client service.

As the company grows, she has been instrumental in streamlining and refining processes and systems. She keeps the calendar and deadlines on track and manages contracts. While much of her work is behind the scenes, Andi is also the first communication point for Creative Executive clients.

One of Andi’s greatest strengths is her design acumen, which she uses to ensure outstanding user experiences for Creative Executive clients. Her previous experience as a designer includes roles at Edutopia – The George Lucas Educational Foundation and Whole Foods Market. For nine years, she was the deputy art director at the award-winning magazine Texas Monthly.

Jasmine Holan // Financial Director

At the intersection of finance, relationships, and spirituality, you will find Jasmine Holan and her work with creatives, entrepreneurs, and small business owners. Over the past two decades, many of her previous clients refer to her as “The Money Goddess.”

As she directs the financial matters and strategy for The Creative Executive, she is guided by her 11 Money Principles, her bachelor of science degree in psychology, and MBA coursework.

Inspired by Hildegard of Bingen, a 12th-century mystic Benedictine nun, Jasmine applies Veriditas, or “Truth of the Greening” in a unique way to all she does, including the field of finance.

To learn more about our roster of executive coaches and experts, click here or email us at

Creative work by its very nature is usually unorganized, passionate, and messy; navigating the field and managing creative people with professionalism takes thoughtful nurturing not required in other areas of business. The Creative Executive Method ® understands that and helps you provide structure and leadership without disrupting the flow and dynamism that’s key in a creative environment.


I’ve learned much about myself as a leader, how I lead my team effectively and ineffectively. The team response has been positive to the new conversations we are having.

My brain actually thinks differently since I’ve taken The Creative Executive Method ® . The way I operate on a day-to-day basis, the way I speak, and the way I listen have changed for the better. I feel I developed a stronger ability to think more critically when in a direct leadership or management situation. As a result, I’m a more effective producer, a more open-minded manager, and a much more intuitive leader.

Often I am moving too fast and don’t take the time to think about my style, my impact, and my team’s impact. I realized that taking the time to be mindful about the challenges we discussed, in particular around teams, is really important for me and for the success of my business.

If you want a course that takes the blurry edges of your career and pulls them into focus, I recommend The Creative Executive Method ® .

We love working with Lauren. We have used her at our annual retreat for two years now, and each time we have walked away with a clearer, cleaner vision of our firm, ourselves, and where we want to go next. She does a great job setting the tone for the day and keeping everyone on track. Having her facilitate allows the leadership team participate in meaningful discussions alongside everyone else. We couldn’t recommend her more.

I felt really frustrated, having been in advertising for a crazy long time, thinking it was too late to change. But we figured something out. Something great. And now I’m creatively inspired again.

We tasked Jen with helping to coach our Atlanta Sales and Strategy teams on leadership, growth, and representing yourself. She had such amazing energy and kept the team engaged through the new insights and strategies she shared, as well as her interactive approach. The team walked away energized and inspired to take the next steps in driving their careers forward.

The more business we won and the bigger projects we were given, the less control I had of my time. Through working with Jen, I made the time to not only prioritize what I really wanted to accomplish both professionally and personally, but to establish what I expected from my staff. It allowed them to grow and take ownership of tasks and let me get back to working within my skill set. It also let me keep up with some personal goals that had fallen into the background. Jen’s coaching helped Wexley grow by helping me improve my overall productivity.

I found myself thrown into the deep end, having to take charge of a team of 10 overnight. Jen helped me find my footing as a manager and gave me the confidence and skills to grow a successful, motivated team.

Working with Jen has been the best investment of the latter half of my 20-year career. I was stuck in my own narrative, and she helped me see the possibilities in a different, authentic, and valuable way.

I’m infusing more fun, energy, and creativity into team meetings as well as spending more time 1:1 with my team members. We are implementing this change across the company, and I am in the process of working with other executives at the company to do the same with their teams.