Beryl Greenberg

Beryl Greenberg, CPCC

Making magic happen every day.

Beryl Greenberg // Executive & Career Coach

Beryl Greenberg is a certified executive coach and leadership facilitator who is passionate about helping professionals find the life they love and a career that supports it. Her coaching philosophy is that one really needs to understand who they are, what is important to them and what they want their life to look like in order to position and brand themselves for the future.

Beryl combines her coaching expertise with her career counseling and business experience to guide professionals and organizations through all phases of the career and leadership development process. She is an advertising agency veteran and former executive recruiter with 30+ years of business experience. She brings first-hand experience with blue-chip companies such as Kraft Foods, Coca-Cola, Coors Beer, Citicorp Diners Club and Nestle Foods through her work leading teams at FCB (formerly Foote, Cone & Belding.) She also brings a unique perspective of the job search process and the hiring manager’s point-of-view from her years as an executive recruiter with Tesar-Reynes, a national executive search firm specializing in integrated marketing communications.

Beryl received her coaching certification from The Coaches Training Institute and her facilitator training from Leadership Circle Profile. She is a member of the International Coach Federation and Chicago Coach Federation. She received a Bachelor of Science in Advertising from the University of Illinois at Urbana-Champaign and is former president of the University of Illinois College of Communications Alumni Board.

Beryl lives in Oak Park, Illinois with her husband and three young boys. She is a board member of the Oak Park Temple and an active member of her community, and she loves to contribute to people’s lives in both small and big ways.


Creative work by its very nature is usually unorganized, passionate, and messy; navigating the field and managing creative people with professionalism takes thoughtful nurturing not required in other areas of business. The Creative Executive Method ® understands that and helps you provide structure and leadership without disrupting the flow and dynamism that’s key in a creative environment.


I’ve learned much about myself as a leader, how I lead my team effectively and ineffectively. The team response has been positive to the new conversations we are having.

My brain actually thinks differently since I’ve taken The Creative Executive Method ® . The way I operate on a day-to-day basis, the way I speak, and the way I listen have changed for the better. I feel I developed a stronger ability to think more critically when in a direct leadership or management situation. As a result, I’m a more effective producer, a more open-minded manager, and a much more intuitive leader.

Often I am moving too fast and don’t take the time to think about my style, my impact, and my team’s impact. I realized that taking the time to be mindful about the challenges we discussed, in particular around teams, is really important for me and for the success of my business.

If you want a course that takes the blurry edges of your career and pulls them into focus, I recommend The Creative Executive Method ® .

We love working with Lauren. We have used her at our annual retreat for two years now, and each time we have walked away with a clearer, cleaner vision of our firm, ourselves, and where we want to go next. She does a great job setting the tone for the day and keeping everyone on track. Having her facilitate allows the leadership team participate in meaningful discussions alongside everyone else. We couldn’t recommend her more.

I felt really frustrated, having been in advertising for a crazy long time, thinking it was too late to change. But we figured something out. Something great. And now I’m creatively inspired again.

We tasked Jen with helping to coach our Atlanta Sales and Strategy teams on leadership, growth, and representing yourself. She had such amazing energy and kept the team engaged through the new insights and strategies she shared, as well as her interactive approach. The team walked away energized and inspired to take the next steps in driving their careers forward.

The more business we won and the bigger projects we were given, the less control I had of my time. Through working with Jen, I made the time to not only prioritize what I really wanted to accomplish both professionally and personally, but to establish what I expected from my staff. It allowed them to grow and take ownership of tasks and let me get back to working within my skill set. It also let me keep up with some personal goals that had fallen into the background. Jen’s coaching helped Wexley grow by helping me improve my overall productivity.

I found myself thrown into the deep end, having to take charge of a team of 10 overnight. Jen helped me find my footing as a manager and gave me the confidence and skills to grow a successful, motivated team.

Working with Jen has been the best investment of the latter half of my 20-year career. I was stuck in my own narrative, and she helped me see the possibilities in a different, authentic, and valuable way.

I’m infusing more fun, energy, and creativity into team meetings as well as spending more time 1:1 with my team members. We are implementing this change across the company, and I am in the process of working with other executives at the company to do the same with their teams.