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How to Scale Management and Leadership in Your Company

We just finished a fun project with a client creating a Management and Leadership Style Guide.

This is a small business that’s making its way to midsize. They have very clear vision, revenue, creative, talent, and financial goals.

Like many other businesses that are working to scale, they use a younger, less-experienced workforce. Their talent is straight out of school or has just a few years of experience. Most have never been managers. The partners of this company wanted to guide the development of their new managers in a way that’s meaningful both to them and to the staff they oversee.

We interviewed partners and senior management to understand what was important to the company and how they want new managers to lead.  We then used what we had learned to write the style guide, which was given to all new and existing managers.

This is what the CEO had to say about the experience of creating the style guide and the impact it has had on the company:

Our business is growing rapidly, and culture is at the core of what we’re all about. How to keep that culture while bringing in new people is a question that keeps us up at night. We realized this year that much of how we manage and engage with our people and our work was not scalable.

We worked with The Creative Executive to formalize our “rules of engagement” – our Work Philosophy – so that no matter how we grow or where we work everyone knows what’s expected of them.

The response has been overwhelmingly positive. And I’m getting a bit more shut-eye. 

If your business could benefit from its own Management and Leadership Style Guide, here are some key areas to include:

High Level:

  • Vision of the future (for business)
  • Values
  • Culture priorities
  • Employee personas
  • Employee responsibilities
  • Results created when all of the above areas are optimized

Day-to-Day Tactics:

  • How to manage
  • How to onboard
  • How to develop

Hiring an outside consultant to do this work can be beyond helpful. We can help you see how your goals, best practices, and tactics all tie together and then incorporate them all into one document for your managers.

Interested in a Management + Leadership Style Guide for your company?  We’d love to chat.

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